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Forms of Online Advertising
With the internet making it possible for businesses from all over the world receive customers from across the world, most online businesses resort to online advertising to popularize their businesses. There are different forms of online advertising used today like banners, floating banners and popups. The first form of online advertising used on the net was through banner advertising. With a banner, it is possible to highlight a product or service where clicking it leads the visitor to your website for more information.Choose Your Form of Banner Advertising
Though banner spaces are sold by impressions, it is also sold by click thru where you have to pay only if the banner is clicked. Banner ads can be posted through banner exchanges with other websites, paying publishers for posting your banner and paying an affiliate network to post the banner on their network of sites.
Though popup ads were once popular, it is now a part of the past. This is because surfers consider it to be irritating, and usually use pop-up blockers on their computers. This makes investing in such online advertising worthless.
The floating ads are the ads that float on the web page for 5 to 30 seconds on visiting a webpage. These ads tend to block the view of the page and usually block mouse input while appearing every time the page is refreshed. These ads are popular as they grab the viewer’s attention, are animated, cannot be ignored, resemble TV ads, have a high click through rate and are more powerful than banner ads and sidebar ads as they take up the entire screen.